Background
Illustrate Digital is WordPress specialist. Our relationship with Illustrate has started as small collaborations and grew into a committed relationship with Melin becoming the head of the production of the agency.
Challenge
Illustrate was often misread as an illustration or design agency as they were called Illustrate Media. The name or logo wasn’t communicating what the company is about now.
Solution
Naming: After a couple of naming and branding workshops it became clear that the name ‘Illustrate’ meant a lot to the founders. This led to keeping the name ‘Illustrate’ but adding ‘Digital’ to it in order to communicate that they are a web development company.
Strategy: Together with the Illustrate team we identified the values and objectives of the company which fed into the branding idea and designs.
Web Design
The website was designed and built from scratch which allowed us to really get involved in the user experience.
