P&A Projects is a lighting manufacturer that provides design and development of specialist lighting equipment for the architectural industry.
A full rebrand was required that could work for P&A’s 3 new sub-brands. The branding needed to be flexible to allow for more sub-brands under the P&A indentity if necessary.
Me Design helped structure and position the 3 new brands under an umbrella brand.
The re-design reflects the company’s combined experience in design and production in the most simple and flexible way. The new P&A identity is both modern and minimal, but most importantly, it leaves space for growth. It allows freedom for P&A to keep adding sub-brands without losing characteristics, which was the key element in this project.