The system is complicated but a very clever tool that allows companies of all kinds to benchmarks themselves against others.
We were asked to create a branding system which can introduce HIA to the world and reflect the variety of features they offer within the system. The visual translation of the system needed to be clear and straight-forward.
The idea thrived from what HIA does impeccably, which is to visualise large amount of data in a way nobody else can do. Our approach was to familiarise the unique way of HIA’s data sharing with a logo that clearly communicated with the target audience.
We also worked on HIA’s website. The website serves as an introduction to HIA services while being a platform to grow and add their online services and articles.