About the project
Say it with Bears
Say it with Bears is the largest online personalised teddy bear shop. There is many other online stores that sells personalised items however Say it With Bears is the only one that sells only teddy bears in this size of variety.
Surprisingly Say it with Bears had no branding even though they have been operating and growing over the years. The online store did have a logo although it was used a multitude of ways..this made for inconsistent brand communication with customers.
We were also asked to design a new e-commerce website with our friends at Illustrate Digital.
We worked with our studio friend Esra to create a face for the brand. We believed that the main product of the brand needed to communicate first. Having a very long name was our first challenge. But very shortly we realised all we had to do was simply “say it with a bears”. So we did and our logo bear was born. Taken from the idea of products ability to be personalised we created numerous versions of the logo.
We also wanted to create a customer experience starting from online shopping & customisation to when they receive their teddy bears, so we gave all our teddies their own voices.
The post cards, birth certificates and gift boxes continues to reinforce the uniqueness of the bears, each carrying a message from the teddy bears.