Hi, I’m Melin! founder of Seedable Studio, and a creative problem solver who leads sustainable, human-centred design solutions. I’ve spent the past two decades helping people bring ideas to life, from inclusive digital products and bold brands to side projects I’m deeply passionate about.
Right now, I lead Seedable Studio — a digital agency that helps founders validate, design, and build purposeful digital products.
Beyond the studio, I speak, run workshops, and create space for honest, human conversations around UX, product validation, and inclusive leadership.
We work with founders to validate, design, and build purposeful digital products. Together, we focus on solving real problems with clarity, empathy, and sustainability.
Over the years, I’ve developed unique workshops on branding, building a strong digital presence and product validation.
Remember when Foursquare made it completely normal to share your exact location with your friends, all day long? If you are a millennial, you may remember this app. For those of you…
After 15 years in design, I still struggled to feel ‘legit’ in UX. Here’s how that changed. When I first started designing websites back in 2005, nobody was calling it UX. In…
This was a big one for me. I’ve recently realised that as a designer, a woman of colour, I still retain certain unconscious bias which is deeply ingrained within. When talking about…
I binge-watched the ‘Bold Type’ recently and totally fell in love with the boss lady Jacqueline in there for being the best portrayal of a leader I’ve seen. This was so refreshing…
One very key thing about user experience is that it isn’t limited to digital space. It is in everything we do, every service and product we use. As befits the name, we…
I’m often consulted on rebranding and redesign projects. Whilst I enjoy the creative unpicking process, clients are protective and sentimental about their earlier logo. This is understandable because they would have worked…
If you are a dedicated UX Designer, you know your learning never stops (And if you don’t know that better start knowing now!). Empathy seems like a buzzword, but there is a…
I’ve been invited to a discussion with Khushboo Patel and Michelle Alexis last week by Business News Wales, in celebration of International Women’s Day. The discussion was led by Lynn Abhulimen. I…
