We worked with our studio friend Esra to create a face for the brand. We believed that the main product of the brand needed to communicate first. Having a very long name was our first challenge. But very shortly we realised all we had to do was simply “say it with a bears”. So we did and our logo bear was born. Taken from the idea of products ability to be personalised we created numerous versions of the logo.
We also wanted to create a customer experience starting from online shopping & customisation to when they receive their teddy bears, so we gave all our teddies their own voices.
The post cards, birth certificates and gift boxes continues to reinforce the uniqueness of the bears, each carrying a message from the teddy bears.