About the project




Fresh Italy is a London based fast food cafe chain specialising in pasta and coffee. 


Melin was assigned to work with the team at The Formation. The brief was to create a full branding including the interior design of the fast food chain. The cafe wanted to concentrate on their beautiful Italian food instead of the fast food aspect.


Taking Italian food as an inspiration, a beautiful logo was created. Different colour schemes were developed for the different products and applied to packaging. The colour scheme was used as one of the main components in the interior design of the café chain.